The infographic du jour is from Design Taxi, and it is an interesting snapshot of colors of logos. When I was working at MSN, the network undertook a redesign. They thoroughly tested their various design templates, and the conclusion was... blue. Still. Again. "People like blue." This apparently is true (check out the infographic below), but does that make it memorable? Moreover, is is reflective of your brand personality? Does everyone like the person who is trying to please them, or do they more admire the person who expresses who they are, living in the moment, being genuine?
(Those weren't rhetorical questions. Feel free to answer them.)