Back to the Future

I'm still looking at updating my portfolio, and today I dug up an advanced predictive piece that was drafted five and a half years ago. It was grounded in hours (or minutes) sitting cross-legged in my tent gazing into my crystal ball...foretelling the far-distant future of... Web 2.0.

Remember, you heard it here first.

 

From the archives

I was looking at updating my portfolio site recently, and flipped through the archives. One of my favorites is one that's a few years old—a campaign for Intel, in conjunction with Dell. It consisted of an email, print ad, a set of banner ads and a landing page. The offer was a free backpack for the back-to-school season.

What's so great about this particular ad? It's simple. (I mean, the concept is simple, the design is simple, the copy is simple, the call-to-action is simple. Thus, the answer is simple, too.)

Three cheers for not over-thinking things.

A Life Musing

It's been a year since I last posted, and it had been quite some time since the previous post as well. Life tends to get busy, especially with a kid and all that other life stuff. It's like the children's book The Mitten. Your life gets full, and just when you think it can't get fuller,something else wedges its way in.

It is the thick of summer and the rain is dumping, I tell you, d-u-m-p-i-n-g. From my 20th story window I can see two cruise ships docked at Elliott Bay. I do wonder what all the out-of-towners think? "Oh, it rains in Seattle." Yes, it does, but not like this. I actually saw lightning on my drive this morning. I have not seen lightning in years. It's a special occasion. I'm actually happy about the rain! I love it, especially when it's a break from summer heat and sunshine.

If you're looking for a marketing musing, then I direct you to a local establishment, which was picked by AdWeek for the Ad of the Day - Museum of Glass.

Happy weekend!