It's a cop-out, I know, but I had a tough couple of weeks of illnesses; not mine, but rather my family and my feline companion.
The family are fine, but my cat didn't make it. The show must go on. I suppose that would constitute my observation about marketing as well as life. Sometimes despite your most valiant efforts in [life/marketing] you get overtaken by other events; then you get back on stage and do your damnedest.
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