2 Great Ads

I get shivers when I see great ad copy. Just saw two today:

1. Billboard for Group Health Cooperative. For those who don’t know, Group Health is a big coop in this area. It’s a health care option that’s commonly offered especially at tech companies (last I heard, it’s still on the menu at Microsoft). The billboard had simple copy: Live Long and Prosper. Talk about nailing your audience AND benefits AND humor!
2. Small delivery truck for Staples. We all know the office supply company, so this doesn’t need explaining. The copy is “I break for empty staplers.” Brilliant. I love the double entendre of staplers as in the handy little device, and staplers being people who use Staples delivery services.

Always inspiring to see great work.